Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles

Abstract

The article examines the application of big data analytics in customization of e-mass services. The research identifies main possibilities and obstacles for implementing big data solutions in service customization.

Keywords

Cite this article

Baranauskas, G. (2019). Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles. Management of Organizations: Systematic Research, 82(1), 1–11. https://doi.org/10.2478/mosr-2019-0011

More from this issue

• Role of Capacity in Understanding Organizational Change in National Sports Federations
  Mindaugas Gobikas, Vilma Čingienė
• Internationalization of Bulgarian Clusters
  Christo Ivanov
• Personal Entrepreneurial Competencies of Participants in Experiential Entrepreneurship Education
  Asta Kyguolienė, Liudas Švipas
• Economic Policy and Open Innovation Ecosystems: Biomedicine Case
  Giedrė Kvedaravičienė