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Research Article
Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles
PhD student Gedas Baranauskas — Vilnius University
Abstract
The article examines the application of big data analytics in customization of e-mass services. The research identifies main possibilities and obstacles for implementing big data solutions in service customization.
Keywords
big data analyticse-mass servicecustomizationservice managementdigital transformation
