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152 articles
- Research Article·Vol. 95, No. 1
An Experimental Analysis of Gamification's Impact on Customer Engagement and Retention in Subscription-Based Business Models
Khalil Israfilzade, Daraab Pathania
This study investigates the impact of gamification on customer engagement and retention in subscription-based business models through a six-week quasi-experimental field study. Using a streak-based gamification mechanism, we compared user behaviour between a gamified experimental group (n = 1,994) and a non-gamified control group (n = 2,107) within a live iOS subscription application. As group assignment followed onboarding status rather than randomisation, the design is quasi-experimental, and the results are interpreted as gamification-associated effects under real-world conditions rather than as strict causal estimates. Results show that gamification was associated with significantly higher engagement frequency, more stable retention, greater time investment per session, and higher conversion to paid subscriptions. At the level of daily aggregates, the experimental group exhibited 3.7 times higher daily goal completion, 4.5 times greater time investment per activity, and a 6.9-fold higher trial-to-paid conversion rate than the control group; complementary user-level analyses confirmed that these effects were broad-based rather than driven by a small number of highly active users. These findings provide ecologically valid evidence for the association between gamification and improved customer loyalty and business performance in digital subscription services. This study contributes to the literature by providing quasi-experimental field evidence linking gamification, engagement, and retention within subscription-based digital services and by demonstrating how engagement functions as a behavioural mechanism through which gamified experiences relate to conversion and long-term user value. Managerially, the results suggest that strategically integrated gamification features can serve as effective tools for improving customer lifecycle outcomes in digital subscription environments.
DOI: 10.2478/mosr-2026-0005Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 95, No. 1
Tripartite Linear Relationships Among Job Satisfaction, Organisational Commitment, and Organisational Citizenship Behaviour in Non-Western Settings: A Meta-Analysis and Meta-Regression Analysis
Mohsen Malekalketab Khiabani, Wan Khairuzzaman Wan Ismail, Ehsan Ahadmotlaghi, Akbar Barmaky
There is substantial evidence indicating a positive linear relationship among job satisfaction (JS), organisational commitment (OC), and organisational citizenship behaviour (OCB), with OC often serving as a mediating variable. The interaction among these constructs has garnered significant attention in organisational behaviour research due to its potential to enhance workplace dynamics and overall performance. However, discrepancies exist in the findings regarding the role of commitment and the nonlinear or reciprocal interrelations among these variables, as not all studies agree on the mediating or predictive capacity of OC and the unidirectionality of these latent variables. This underscores the necessity for a comprehensive meta-analysis and meta-regression, which will be conducted using R to quantify effect sizes and address existing inconsistencies. This analysis examines the linear relationship among JS, OC, and OCB in non-Western cultural contexts, addressing a literature gap. A total of 38 studies were analysed, encompassing 8,116 observations. Meta-analyses in R found correlations for random effect models: (JS-OCB) 0.414, (JS-OC) 0.463, and (OC-OCB) 0.410, indicating a moderate positive relationship. Heterogeneity statistics showed significant variability and genuine heterogeneity, and a funnel plot and Egger's linear regression confirmed publication bias. Subgroup analysis suggested further investigation of moderators to clarify their influence on outcomes. Meta-regression explored the moderating effects of sample size. This study provides valuable insights and has impactful potential for researchers and practitioners, establishing a foundation for targeted interventions aimed at enhancing organisational effectiveness across diverse contexts. Additionally, it enhances the understanding of the strength of these interrelationships.
DOI: 10.2478/mosr-2026-0006Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 95, No. 1
Innovative Work Behaviour, Emotional Intelligence, Creativity, and Organisational Climate in High Schools
Vida Škudienė, Ieva Augutytė-Kvedaravičienė, Ieva Marija Ramanauskienė, Rolanda Pociūtė
Innovations are one of the driving forces leading towards sustainable future, and schools represent a space where young people learn to use and create innovations. A significant aspect for innovative behaviour is the organisational climate in which teachers feel free to create and innovate. The emotional intelligence of teachers is another essential factor enhancing job satisfaction and strengthening personal relationships. Consequently, organisational climate, teachers' emotional intelligence, and approach to education are crucial factors affecting teachers' motivation to be creative and incorporate innovative teaching in their everyday work. The study analyses the interaction between emotional intelligence, creativity, organisational climate, and innovative work behaviour in general education schools in Lithuania. 336 participants took part in the survey research to empirically investigate the relationship among the four variables: emotional intelligence, creativity, organisational climate, and innovative work behaviour. Results revealed that there is a positive relationship between teachers' emotional intelligence, academic creativity, and innovative work behaviour. The findings suggest that supporting teachers to increase their emotional intelligence may benefit their innovative work behaviour.
DOI: 10.2478/mosr-2026-0007Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 95, No. 1
Application of the Dividend Discount Model to Determine the Financial Flexibility of Selected Iraqi Banks
Ali Abdulhassan Abbas, Amira Jaber Abis
The Dividend Discount Model (DDM) remains a fundamental technique applied in the estimation of a stock's intrinsic value, with lots of advantages along with a few drawbacks. While various studies have been conducted earlier to investigate the financial flexibility of Iraqi banks through different measures, no study has made use of the DDM model to determine the financial flexibility. Thus, the current study is a first attempt to analyse the relationship between the Dividend Discount Model and financial stability in five Iraqi banks listed on the Iraq Stock Exchange during the period 2017–2023. For this descriptive analytical study, the Dividend Discount Model was considered as the independent variable, while financial flexibility (dependent variable) constructs such as the equity multiplier, debt-to-equity ratio, cash balance ratio and deposit to loan ratio were considered. A total of five banks listed on the Iraqi stock exchange were selected based on the availability of the information required for the analysis for seven years, i.e., the study period was between 2017 and 2023. The analysis was conducted to determine the growth rate of the dividend per share, dividend earnings per share, cost of equity, equity multiplier, Debt-to-Equity ratio, Cash Balance Ratio and Deposit-to-Loans ratio. The analytical findings revealed that conservative strategy, expansion strategy and a balanced strategy that maintained stable ratios despite increased financial risks, were followed by the banks to ensure their financial flexibility with varied findings in the discounted dividend model. While the study findings proved that there is a significant relationship between the discounted dividend model and financial flexibility measures. The study provided a few suggestions for future researchers to explore in this domain to fulfil the limitations of the study, such as a limited timeframe and sample size, and the application of new models for estimating the stock returns.
DOI: 10.2478/mosr-2026-0001Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 95, No. 1
Exploring the Determinants of Graduate Job Stability in Algeria
Karima Benbouzid, Fella Djani
Graduate access to stable employment remains a major challenge in developing economies characterised by high levels of labour market precarity. This study examines the determinants of access to permanent contracts in Algeria, which is considered a key indicator of employment stability. Drawing on human capital, social capital, and soft skills frameworks, the analysis focuses on individual-level factors that influence labour market outcomes. The study is based on a 2022 survey of 200 graduates from the National Higher School of Statistics and Applied Economics (ENSSEA). A binary logit model is used to estimate the probability of obtaining a permanent contract. The results show that additional educational attainment, weak social ties, foreign language proficiency, graduation year, and maternal education significantly increase the likelihood of stable employment. In contrast, the field of study, student work experience, gender, and parental occupation are not significant. These findings provide policy-relevant insights for improving graduate employability.
DOI: 10.2478/mosr-2026-0003Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 95, No. 1
Corporate Governance Mechanisms and Tax Incentive Utilisation: Empirical Evidence from Nigerian Non-Financial Firms
Latifat Omolara Akano, Nurudeen Afolabi Sofoluwe, Jamiu Adeniyi Akindele
This study investigated the impact of corporate governance mechanisms on tax incentive utilisation among 10 non-financial firms listed in Nigeria, using a panel dataset spanning 2014–2023. Employing Generalised Least Squares (GLS) regression, the research found that board gender diversity, board financial expertise, and board meeting frequency all significantly and positively influence the utilisation of tax holidays, loss relief, and capital allowances. Board financial expertise emerged as the most influential factor, demonstrating the strongest and most consistent positive effects across all tax incentive measures (e.g., β = 0.163, p < 0.001 for tax holidays; β = 0.792, p < 0.01 for loss relief; β = 1.132, p < 0.01 for capital allowances). This highlights the critical role of financial acumen in identifying and securing tax benefits. Board gender diversity also significantly enhanced tax incentive utilization (e.g., β = 0.075, p < 0.01 for tax holidays; β = 0.394, p < 0.05 for loss relief; β = 0.522, p < 0.05 for capital allowances), as did board meeting frequency (e.g., β = 0.041, p < 0.01 for tax holidays; β = 0.318, p < 0.001 for loss relief; β = 0.384, p < 0.001 for capital allowances). These findings align with agency theory, upper echelon theory, and resource dependence perspectives, suggesting that robust governance structures facilitate the strategic utilisation of legitimate tax incentives. The study contributes to the literature by emphasising proactive tax planning over avoidance, offering valuable insights for tax policy, corporate governance reforms, and regulatory frameworks in emerging economies.
DOI: 10.2478/mosr-2026-0002Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 95, No. 1
A Use Case of Blockchain to Enhance Social Responsibility Performance
William Li Chang
This article explores how blockchain helps organisations improve their capabilities to respond to stakeholders in order to enhance performance in the process of fulfilling social responsibility. Blockchain can ensure the "right to donation" of stakeholders, allowing them to independently and timely verify the authenticity of organisations' social responsibility activities. It can also reinforce an organisation's capability toward a positive ethical awareness, which in turn drives the development of more transparent and appropriate social responsibility activities. However, there is a lack of research on this topic. Therefore, the author adopted Litz's adaptive behaviour model and single-case research design while selecting a non-profit organisation's charity project for analysis. As a result of the analyses, the author proposes three research propositions: first, that blockchain can reinforce an organisation's capability to perceive important stakeholders; second, that blockchain can reinforce organisations' capability to deliberate major ethical issues; and third, that blockchain's "good" can reinforce organisations' capabilities to develop issue management. Finally, the author concludes that blockchain can fill the trust gap in corporate social responsibility endeavours. Blockchain can ensure the "right to donation" of stakeholders, allowing them to independently and timely verify the authenticity of social responsibility. Blockchain can also reinforce organisations' ability toward positive ethical awareness, driving organisations to deliberate social responsibility actions more transparently and more appropriately. Its added values of 'decentralisation' and 'asset transfer' also enhance the organisation's capability to manage issues in response to its social responsibility performance.
DOI: 10.2478/mosr-2026-0004Vol 95, No 1 (2026)Read Article → - Research Article·Vol. 94, No. 1
Authenticity under Emotional Strain in Social Services Leadership
Sigita Juravičiūtė
This study examines how leaders in the social services sector understand and enact authentic leadership while working with teams exposed to emotional strain. The research explores how authenticity is interpreted, how it is calibrated in everyday leadership practice and how it relates to trust and psychological safety. A qualitative interpretivist design with a phenomenological orientation was employed. Data were collected through semi-structured interviews with ten social services leaders and analysed using reflexive thematic analysis. The findings show that authenticity is enacted as a relational and ethically grounded practice involving emotional regulation and boundary-work rather than unrestricted openness. Trust emerges when authenticity is calibrated and emotionally contained. The study contributes to understanding authentic leadership as a context-sensitive and emotionally disciplined practice in high-strain work environments.
DOI: 10.2478/mosr-2025-0012Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 94, No. 1
Can Metaeconomics be a Framework for MCDA in Management?
Antanas Buračas
Metaeconomics is a methodological system integrating MCDA to bridge the gap between economics and management. It assesses multidimensional cases such as competitiveness, sustainability, and resilience in management. The paper reviews its principles, evaluates its strengths and limitations, and considers its perspective.
DOI: 10.2478/mosr-2025-0010Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 94, No. 1
Regulatory Quality and Tax Revenue Performance: Evidence from Dar es Salaam, Tanzania
Modest Paul Assenga
This study examines the effect of regulatory quality on Tanzania's tax revenue performance. It analyses the effectiveness of tax regulations in influencing government tax revenue collection. The study identifies the challenges facing tax regulations in the country and recommends some measures to improve government revenue collection. The main findings show that regulatory quality has a significantly positive influence on tax revenue performance in Tanzania. The study stresses the need to strengthen the regulatory system to achieve effective, well-enforced tax regulations and to promote voluntary tax compliance in order to increase tax revenue performance.
DOI: 10.2478/mosr-2025-0009Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 94, No. 1
Assessment of Factors Affecting Unemployment in Selected European Union Countries: A Gender Perspective
Akvilė Aleksandravičienė, Greta Oželytė
This paper aims to assess the impact of factors on unemployment in selected European Union (EU) countries from a gender perspective. The study covers three EU countries – the Czech Republic, Spain, and Lithuania – and spans the period from 1997 to 2022. The results show that education has no statistically significant impact on unemployment among women and men in any of the analysed countries. The results obtained using gross domestic product indicate that this factor has little or no effect on unemployment in almost all models, except for the Lithuanian male unemployment model, where an increasing effect was found. Unemployment benefits are the only variable with a statistically significant increasing effect on unemployment for both men and women in all countries analysed. Meanwhile, the effects of other factors – foreign direct investment, inflation and population growth – on unemployment vary between countries and by gender.
DOI: 10.2478/mosr-2025-0008Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 94, No. 1
Building Resilience: How Board Gender Diversity and Top Executive Gender Affect Company Leverage
Valdonė Darškuvienė, Roberta Miliūnė, Siuzana Ščerbina-Dalibagienė
The study examines the association between board gender diversity, top executive gender and financial leverage as a source of financial flexibility to support building company resilience in anticipation of crises and downturns. The study is based on listed companies in the Nordics and Baltics.
DOI: 10.2478/mosr-2025-0011Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 94, No. 1
The Impact of Public Spending on Education on Unemployment: Empirical Evidence from Lithuania
Tomas Kesarevas, Akvilė Aleksandravičienė
This study aims to assess the impact of public spending on education on unemployment. The study also considers other factors affecting unemployment, such as gross domestic product (GDP), exports, foreign direct investment, and inflation. Hypotheses are proposed for each factor affecting unemployment. This empirical study analyses Lithuanian data from 2000 to 2023 using the ordinary least squares method. The results showed that public spending on education and foreign direct investment significantly reduces unemployment. The results also revealed that net exports have a very insignificant effect on increasing unemployment, and inflation does not have a statistically significant effect on unemployment. GDP was removed from the model due to issues encountered when testing the regression model's assumptions.
DOI: 10.2478/mosr-2025-0013Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 94, No. 1
Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication
Viktorija Kundrotaitė, Miglė Šontaitė-Petkevičienė
This article analyses consumer evaluation of emotional content used in the digital communication of a charitable foundation. The theoretical part of the article discusses the influence of emotional content on consumer engagement in digital communication, the influence of emotional content on consumer behaviour and the use of emotional content in digital communication of non-profit organisations. After summarising theoretical insights, the article presents research results based on a quantitative public survey. The quantitative public survey is useful for the research to collect information and clarify respondents' behaviour, attitudes, awareness, opinions, and other information relevant to the research regarding the emotional content used by the charitable foundation in digital communication on the social network "Facebook", and to find out how such content influences consumer behaviour. The research results revealed that consumers evaluate the charity and support fund's emotional content as helping to shape societal moral norms, partially helping them feel part of the organisation's community, and partially providing personal added value. The content most evokes emotions in consumers due to the sensitivity of the topic being communicated. For the majority of respondents, the content used evokes negative emotions and primarily helps them understand the relevance of the issue of poverty. According to the evaluation of the majority of respondents, the emotional content used by the organisation did not encourage behavioural changes; however, those who were encouraged to change their behaviour began donating more and wasting less food.
DOI: 10.2478/mosr-2025-0014Vol 94, No 1 (2025)Read Article → - Research Article·Vol. 90, No. 1
Audit Fee Determinants in CEE Companies Before and During COVID-19
Renata Legenzova, Augustina Lialkaitė
This study analyses the determinants of audit fees paid by Central and Eastern European companies in periods before and during the COVID-19 pandemic. It investigates how firm size, risk, auditor type and other attributes shape audit fees and how these relationships changed during the crisis.
DOI: 10.2478/mosr-2023-0012Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 88, No. 1
The Impact of Household Wealth and Other Factors on Retirement Saving Behaviour in an Ageing Society: The Case of Lithuania
Inga Blažienė
The main aim of the paper is to analyse the impact of household wealth (real estate, financial and other assets), income, age, education and gender on the saving for retirement behaviour of Lithuanian households. The wealth of households is one of the possible guarantees to ensure welfare in old age or another “force majeure” situation. Both non-financial and financial assets can be the saving instruments or factors influencing saving behaviour. The paper presents how much and what kind of assets Lithuanian households have accumulated and what level of income and financial ability to save they have. The research is based on the data from the Household Finance and Consumption Survey (HFCS). Data analysis reveals income and education is the most influential factors of retirement saving behaviour, households’ wealth has a positive and negative impact on retirement saving behaviour.
DOI: 10.2478/mosr-2022-0011Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 88, No. 1
Religion and Cult Elements Integration in Marketing Activities Guide
Justinas Kisieliauskas, Monika Milerytė
The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.
DOI: 10.2478/mosr-2022-0015Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 89, No. 1
The Motivational Factors of Necessity Entrepreneurship in Algeria
Yousra Sellidj, Abdelhakim Lounaci, Mehdi Bouchetara
This paper centres on the phenomenon of entrepreneurship emerging from necessity. Through the adoption of a dual methodological approach, the objective is to identify the motivating factors that determine the establishment of businesses driven by necessity in Algeria. The quantitative approach utilizes principal component analysis on a sample of 194 entrepreneurs, while the qualitative approach involves conducting semi-directive interviews with seven entrepreneurs from disadvantaged backgrounds. By employing these methods, the study aims to uncover the primary variables that influence the occurrence of necessity entrepreneurship in Algeria. The findings of this research shed light on the crucial internal and external factors that contribute to necessity entrepreneurship. Remarkably, these results challenge the prevailing dichotomous framework often utilized to differentiate between necessity entrepreneurship and opportunity entrepreneurship in research studies.
DOI: 10.2478/mosr-2023-0007Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 89, No. 1
Poverty Reduction: Analysis of Factors Affecting Poverty in Lithuania
Akvilė Aleksandravičienė, Gintarė Barišauskaitė, Lina Ruzveltaitė
The purpose of this paper is to evaluate poverty reduction possibilities determining the effect of average wage and unemployment on poverty, identifying the factor that is a more important predictor of poverty in Lithuania. Based on scientific literature analysis, we identify the factors that determine the phenomenon under study. We perform a statistical analysis of the collected data in the period of 2008–2021 to identify trends and patterns in the factors under consideration. The ordinary least squares method allows to estimate the impact of the selected factors on poverty. The results show that unemployment has a statistically significant positive effect (based on the sign of the estimated parameter of the regression model) on poverty, while average wage has a statistically significant negative effect on poverty. Based on the obtained results, we present possible solutions to company managers on how they could contribute to reducing poverty in the country. We conclude that company managers could apply more sustainable development goals in their businesses, reduce gender inequality, increase wages, hire unskilled workers, and help them to improve. In this way, company managers could contribute to reducing poverty in the country.
DOI: 10.2478/mosr-2023-0001Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 89, No. 1
Does Transition to IFRS 16 Affect Companies Financial Performance: The Case of Baltic Listed Companies
Renata Legenzova, Liveta Žilaitytė
The paper assesses the effect of transitioning to IFRS 16 on Baltic listed companies’ financial performance. The results revealed that 74.63% of sample companies were affected with an average 8.68% increase in total assets and 13.03% increase in total liabilities. Return on assets and assets turnover ratios of the affected companies decreased by an average of 8.33%, the quick ratio and current ratio decreased by 7.84%, while the debt-to-equity ratio increased by 28.63%. The sectors most heavily impacted by transitioning to IFRS 16 were communication services and basic materials sectors.
DOI: 10.2478/mosr-2023-0005Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 89, No. 1
Assessment of Health Care Professionals’ Perspectives on Personalized Psychosocial Support Development in Routine Cancer Care
Samanta Šamrejienė, Ligita Šimanskienė
The article assesses health care professionals’ perspectives on personalized psychosocial support (PPS) development in routine cancer care. Using the methodology of an explanatory longitudinal research design, the factors that condition the development of PPS in the organization are identified from a retrospective and prospective point of view. The results of the research support the evidence regarding the implementation of a person-centered approach in different cancer care settings around the globe and identifies the gaps in developing PPS in cancer care that may be applied to PPS development elsewhere in the country.
DOI: 10.2478/mosr-2023-0008Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 88, No. 1
Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions
Khalil Israfilzade, Sakina Baghirova
Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions. The paper solves the research problem of using video content marketing to differentiate between brand and user-generated videos to increase positive customer purchasing intention in the case of Instagram. It aims to find the differences between brand and user-generated videos, which determine online shoppers’ positive purchase intention toward e-commerce on Instagram. Two online questionnaires were distributed to participants, and comparisons were made between related factors. The findings suggest that content marketing on Instagram is vital in driving consumer attitudes and purchase intentions. Consumers are not driven by a certain content marketing approach if the content is of a certain level of complexity. As a result, user-generated videos have become an essential Instagram strategy; brand videos, on the other hand, are less effective.
DOI: 10.2478/mosr-2022-0013Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 91, No. 1
The Impact of Internal Employer Branding on Employee Engagement and Retention
Raimonda Alonderienė, Julija Urbelė
The article examines how internal employer branding practices shape employee engagement and retention in IT companies. Using survey data from IT professionals, it analyses the strength of the links between employer branding, engagement and intentions to stay and discusses the moderating role of employees' social identity.
DOI: 10.2478/mosr-2024-0001Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 91, No. 1
Evaluation of Employee-Customer Relations in Social Organisations
Jolita Gečienė, Giedrė Silevičiūtė
The study focuses on how employee–customer relationships are formed and managed in social service organisations. Drawing on qualitative interviews, it explores communication patterns, expectations and critical contact points that shape service quality and organisational performance.
DOI: 10.2478/mosr-2024-0003Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 91, No. 1
The Impact of Videogame Elements in MMORPG on Consumer Retention
Mykyta Divieiev, Viktorija Grigaliūnaitė
The article examines which videogame design elements in massively multiplayer online role playing games, such as rewards, progression systems and social features, strengthen player engagement and long term retention.
DOI: 10.2478/mosr-2024-0002Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 90, No. 1
Motivational Factors for the Lithuanian Armed Forces Personnel
Monika Didžgalvytė-Bujauskė, Danguolė Kraskauskienė, Domantas Adamonis, Jūratė Dambrauskienė, Anželika Jurčik, Irma Stasiukaitienė
This article examines which factors motivate personnel in the Lithuanian Armed Forces to continue or leave military service. It evaluates the role of financial incentives, career opportunities, organisational climate and personal values and offers recommendations for improving the motivation system.
DOI: 10.2478/mosr-2023-0010Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 88, No. 1
Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities
Asta Kyguolienė, Reda Braziulytė
The article discusses how augmented reality on product packaging can enrich the shopping experience, support storytelling and brand differentiation, but also requires investment, new skills and technological readiness.
DOI: 10.2478/mosr-2022-0014Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 88, No. 1
Different Generations’ Expectations of Happiness at Work: The Case of Lithuania
Irena Bakanauskienė, Gustė Zagurskytė
This article presents a study that aimes to determine which attributes of happiness at work are the most important for Generations X, Y and Z in Lithuania. The results of research disclosed the differences and similarities in prioritising the attributes of happiness at work of different generations.
DOI: 10.2478/mosr-2022-0010Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 91, No. 1
Compensation System and Employee Motivation in the Public Sector: A Case Study of Ogun State Civil Service
Segilola Yewande Oladejo, Abdul-Afeez Ayomide Saka
The article examines how the structure of the compensation system affects employee motivation in the Ogun State civil service in Nigeria. It reviews salary components, allowances and non-monetary benefits and evaluates which elements are most strongly associated with higher motivation and commitment.
DOI: 10.2478/mosr-2024-0006Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 90, No. 1
Prevalence of Organizational Cynicism Among Early Career Psychiatrists in Lithuania: An Exploratory Study
Laurynas Ambrasas, Jolita Vveinhardt
The study investigates how widespread organizational cynicism is among early career psychiatrists in Lithuania. It analyses survey data to describe the overall level of cynicism and examines how it differs across socio-demographic groups, highlighting implications for healthcare management.
DOI: 10.2478/mosr-2023-0009Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 90, No. 1
Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives
Asta Kyguolienė, Gabrielė Juknė
The paper assesses which direct marketing and personal selling tools medical representatives use and how effective these tools are perceived to be. It compares different communication channels, evaluates their impact on physicians and discusses how pharmaceutical companies can optimise their marketing mix.
DOI: 10.2478/mosr-2023-0011Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 90, No. 1
Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania
Ieva Matulevičiūtė, Asta Kyguolienė
The article develops guidelines for designing a value proposition for inbound medical tourism in Lithuania. Based on an analysis of value elements relevant to foreign patients, it proposes how Lithuanian providers can structure their offerings to be more attractive in international medical tourism markets.
DOI: 10.2478/mosr-2023-0013Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 90, No. 1
Treasury Management Practices, Financial Performance and Sustainability in Banking Sector
Adeshola Olugbenga Olunuga
The paper examines how treasury management practices affect financial performance and sustainability in the banking sector. Using data from Nigerian deposit money banks, it evaluates which aspects of treasury management are most strongly linked to profitability and long-term stability.
DOI: 10.2478/mosr-2023-0014Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 88, No. 1
Drivers Fostering Citizens to Participate in Co-Creation Process for Public Service Quality
Laura Gardziulevičienė, Simonas Juozapas Raišys, Agota Giedrė Raišienė
The article identifies what motivates citizens to join co creation of public services, highlighting the role of trust, perceived impact, civic duty and user experience in improving service quality.
DOI: 10.2478/mosr-2022-0012Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 88, No. 1
Is Strategic Thinking Omitted from Entrepreneurship Education in Higher Schools?
Eglė Stonkutė
The paper reviews entrepreneurship study programmes and teaching practices to see whether they really build strategic thinking, finding gaps between formal goals and actual learning outcomes and suggesting improvements.
DOI: 10.2478/mosr-2022-0016Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 91, No. 1
Systematic Literature Review of Corporate Sustainability and Financial Performance Linkages
Suchitra Veera, Samantha Bietsch, Susan Jones, Paul Ward
This study analyzes the linkages between corporate sustainability and financial performance of companies by conducting a systematic review of prior literature. The findings provide insights on the relationship between sustainable practices and companies’ financial outcomes.
DOI: 10.2478/mosr-2024-0007Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 89, No. 1
Virtual Communities of Practice as a Knowledge Sharing Tool: Recommendations for International Business
Monika Budrytė, Vestina Vainauskienė
The paper analyses virtual communities of practice as tools for knowledge sharing in international business, outlining success factors, barriers and practical recommendations for managers.
DOI: 10.2478/mosr-2023-0002Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 90, No. 1
Exploring Effects of Interventions on Aspiring Entrepreneurs’ Psychological Capital, Creative Self-Efficacy, and Well-Being
Evelina Savickaitė-Kazlauskė, Rita Bendaravičienė
The study evaluates interventions aimed at aspiring entrepreneurs and measures how they influence psychological capital, creative self efficacy and well being, showing positive but not identical effects across these dimensions.
DOI: 10.2478/mosr-2023-0015Vol 90, No 1 (2023)Read Article → - Research Article·Vol. 88, No. 1
The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products
Mirjalal Aghayev, Khalil Israfilzade
Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which involves distributing a well-designed questionnaire to individuals. According to the findings of this study, there is a positive correlation between the variables of environmental awareness, environmental preferences, green brand image, and green product loyalty with customer purchase intentions. Nevertheless, environmental preferences and green brand image are significant in relation to customers’ intention to purchase green items.
DOI: 10.2478/mosr-2022-0009Vol 88, No 1 (2022)Read Article → - Research Article·Vol. 89, No. 1
Country Logotype Visual Attractiveness: Eye-Tracking-Based Model
Viktorija Grigaliūnaitė, Lina Pilelienė
Country logotype is always considered as a visual part of country branding. This research addresses the country logotype elaboration problem while answering the question: how to attract consumer attention to a country logotype using different combinations of its elements. The aim of the article is to develop an eye-tracking based model of country logotype visual attractiveness. The paper presents experimental research using an eye-tracking system; visual attention to logotypes of European countries was assessed to determine the specific eye-catching elements of a logotype. The analysis revealed that in order to attract consumer visual attention, no visual association with a country is necessary; also, the logotype is preferred to be colorful, having high complexity, and shaped letters must be used. The analysis of the research results enabled elaborating a model of country logotype visual attractiveness, which might be used to facilitate the creation of country logotype.
DOI: 10.2478/mosr-2023-0003Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 89, No. 1
Management Theories’ Potential for Better Digital Service Customer Experience
Simonas Juozapas Raišys, Agota Giedrė Raišienė
Digital service provision has undergone a period of considerable change because of the COVID-19 pandemic, and the challenges of delivering a positive customer experience through digital services are still relevant to this day. The bibliometric analysis carried out in the study showed that this has accelerated research on the modeling of customer experience in digital services, in which researchers are looking for new ways to overcome the challenges encountered. The analysis of the main research themes and seminal publications revealed through the bibliometric analysis concludes that contemporary management theories have the potential to contribute to addressing the emerging challenges in customer experience modeling in digital services.
DOI: 10.2478/mosr-2023-0006Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 89, No. 1
The Challenges and Possibilities for Digital Inclusion Increase in Lithuanian Public Libraries
Kristina Kulikauskienė, Diana Šaparnienė
The aim of this paper is to examine the current state of digital inclusion activities in Lithuanian public libraries, to identify the major challenges that libraries face, and to forecast opportunities for digital inclusion growth. Theoretical conception of digital inclusion activities provided by public libraries is presented based on scientific literature findings. The empirical research findings - content analysis of public libraries textual and statistical activity reports - are also presented, revealing the situation of the implementation of digital inclusion activities in Lithuanian public libraries over the last five years and allowing to identify the main arising challenges and opportunities for digital inclusion increase.
DOI: 10.2478/mosr-2023-0004Vol 89, No 1 (2023)Read Article → - Research Article·Vol. 91, No. 1
Co-Creation in Environmental Public Governance: The Case of the National Agreement on Forests
Aistė Griškonytė, Ligita Šarkutė
The article investigates co-creation as a principle of environmental public governance using the National Agreement on Forests in Lithuania as a case study. It analyses how different stakeholder groups participate in the process, what governance innovations emerge and which barriers limit meaningful co-creation.
DOI: 10.2478/mosr-2024-0004Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 91, No. 1
Factors Influencing Sponsorship vs Partnership Agreements for the International Olympic Committee
Olajide Ojuawo, Audrius Šimkus
This paper explores which factors push the International Olympic Committee towards either sponsorship or broader partnership agreements with companies. It discusses strategic fit, brand image, financial value and long-term collaboration aspects that shape the IOC’s decision-making.
DOI: 10.2478/mosr-2024-0005Vol 91, No 1 (2024)Read Article → - Research Article·Vol. 87, No. 1
The Role of Organizational Virtuousness in Reinforcement Proactive Work Behavior
Ali Abdulhassan Abbas
The aim of the current research work is to define the role of organizational virtuousness, the independent variable, and its influence upon proactive work behaviors, the dependent variable. Various important measures have been considered to determine the research variables and are discussed in detail. In this study, a total of 354 individuals working in Karbala cement factory was considered among whom the questionnaire was distributed. In order to test the research hypotheses, general confirmatory loading (structural equation modeling), descriptive statistics, correlation analysis, simple regression analysis, and gradient multiple regression analyses were conducted. A number of conclusions was reached out of which the most important is the existence of a significant impact of organizational virtuousness on proactive behavior. The sub-hypotheses also confirmed the presence of a positive moral effect.
DOI: 10.2478/mosr-2022-0001Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 87, No. 1
Re-exploring Seminal Works on Resource-Based View and Resource Dependence Theory: The Case of Entrepreneurial Research Organization
Kristina Babelytė-Labanauskė
A core idea to strategic management is resource management, differentiating between an inward resource perspective and an outward resource view. Historically, this was the front line in interpreting organizational resources for the formation and execution of strategy. However, this paper questions whether this dichotomy is still an appropriate approach to conceptualize resource management. By reviewing the seminal works that formed the resource-based view (RBV) and resource dependence theory (RDT), possibilities for cross-fertilization can be indicated. Specifically, this paper re-examines Edith Penrose's pioneering work "The Theory of the Growth of the Firm" (1959) and Jeffrey Pfeffer and Gerald R. Salancik's book "The External Control of Organizations" (1978) for complementarities. By integrating the ideas of resources as well as entrepreneurship and framing them within the context of entrepreneurial research organizations, a novel, yet analytical space for synthesis of RBV and RDT is presented.
DOI: 10.2478/mosr-2022-0002Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 92, No. 1
Applying Management Theories to the Entities of Sports Ecosystem
Paulius Bakanauskas, Lina Pilelienė
The paper explores how classical and contemporary management theories can be applied to both core and non-core entities of the sports ecosystem, using examples from major leagues to show where different theories fit best.
DOI: 10.2478/mosr-2024-0009Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 92, No. 1
Job Satisfaction and Performance of Personnel in National Park Service in Nigeria
Olaoluwa Ayodeji Adebayo, Stephen Oluseun Adeogun
The article examines how different dimensions of job satisfaction relate to the work performance of employees in Nigeria's National Park Service and how this affects organisational effectiveness.
DOI: 10.2478/mosr-2024-0008Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 92, No. 1
A Conceptual Model for Sustainable Reusable Packaging in Food Supply Chains
Žilvinas Zaviša
The paper proposes an integrative conceptual model for implementing reusable packaging solutions in food supply chains, combining operational, collaborative and environmental perspectives to improve efficiency, resilience and sustainability.
DOI: 10.2478/mosr-2024-0014Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 92, No. 1
Generative AI's Impact on Customer Satisfaction: A FinTech Perspective
Khalil Israfilzade, Danylo Vlasenko
This study investigates how generative artificial intelligence tools influence customer satisfaction in FinTech by analysing functional, emotional, promotional and innovative value dimensions and their effect on user experience and loyalty.
DOI: 10.2478/mosr-2024-0010Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 92, No. 1
The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe
Jemima Rodrigues, Lina Pilelienė
This paper compares how sustainability-focused marketing initiatives influence young consumers in Eastern and Western Europe, highlighting regional differences in enthusiasm, scepticism and the translation of sustainability messages into loyalty and purchasing behaviour.
DOI: 10.2478/mosr-2024-0012Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 92, No. 1
The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation
Viktorija Kundrotaitė, Miglė Šontaitė-Petkevičienė
The article analyses how emotional content used in a charitable foundation's digital communication affects consumer responses, memorability of messages and attitudes towards giving behaviour.
DOI: 10.2478/mosr-2024-0011Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 92, No. 1
Disability in Management Research: Towards Inclusive Career Development
Rasa Rudaitienė
Using bibliometric analysis, the article reviews disability-related work in management research and proposes a move from deficit-based views towards empowerment-oriented approaches to inclusive talent and career development.
DOI: 10.2478/mosr-2024-0013Vol 92, No 1 (2024)Read Article → - Research Article·Vol. 93, No. 1
Emotional Content in Charitable Foundations’ Communication on Social Media: A Case Study Approach
Viktorija Kundrotaitė, Miglė Šontaitė-Petkevičienė
This paper analyses the use of emotional content in charitable foundations’ communication on social media. The theoretical part of the article discusses the opportunities of digital communication on social media, the use of emotional content in the social media communication of non-profit organisations and types of digital communication in marketing. After summarising the theoretical insights, the article presents the research results based on qualitative content analysis. Qualitative content analysis is useful for the study in order to identify the features and elements of the emotional content of the charitable foundation in digital communication in social media. The results of the study revealed that the words and phrases used, rhetorical and lexical styles, visual and auditory elements in the created content trigger emotions. Emotional content is both professionally and organically created. The latter evokes emotions due to the nature of the organisation’s activities, while professionally produced content aims to evoke stronger emotional reactions from consumers.[file:6]
DOI: 10.2478/mosr-2025-0005Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 93, No. 1
Esports Integration in Traditional Sports Federations: A Multi-Genre Approach to Esports Integration
Edgaras Abromavičius, Vilma Čingienė
This article analyses the integration of esports into traditional sports federations, highlighting the importance of diversity in video game genres in digital communication and audience engagement. Based on academic literature and semi-structured interviews with representatives of Lithuanian sports federations, the study reveals that some organisations are already actively implementing esports strategies, particularly through sports simulation games, while others are only beginning the process or encountering institutional barriers. The analysis shows that sports federations are increasingly exploring non-simulation game genres, such as League of Legends, Fortnite, and Roblox, to reach a wider audience and adapt their communication to the media habits of digital natives. Genre diversity enables organisations not only to tell their stories in more interactive formats but also to unlock new sponsorship opportunities, strengthen engagement, and gradually develop a sustainable digital strategy. The article demonstrates that the integration of esports requires not only technological solutions but also shifts in organisational culture and educational efforts. Such changes are becoming essential for federations seeking to remain relevant in the evolving landscape of sport, media, and entertainment.
DOI: 10.2478/mosr-2025-0002Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 93, No. 1
Factors Affecting Youth Unemployment: Empirical Assessment in the European Union Countries
Anastasiia Puha, Tetiana Koroi, Akvilė Aleksandravičienė
This article aims to assess the influence of factors on youth unemployment in the European Union. The study evaluates several significant factors: GDP growth, education of young people, migration of young people, and average wages. Using multiple regression analysis, the study aims to investigate the relationship between these factors and youth unemployment. The results show that none of the chosen factors have a statistically significant impact on youth unemployment. This may be due to the fact that the chosen factors can have a lagged effect, which was not tested in this study. Additionally, the results revealed that, when solving the problem of autocorrelation, an included lagged youth unemployment variable has a statistically significant effect on youth unemployment.[file:4]
DOI: 10.2478/mosr-2025-0006Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 93, No. 1
The Influence of Proactive Personality on Innovative Work Behaviour in Hybrid Work Environment
Vida Škudienė, Ieva Augutytė-Kvedaravičienė, Antanas Jatkėla
There is a strategic need for organisations to design hybrid work environments in a way that promotes innovative behaviours in an increasingly prevalent hybrid work environment. Therefore, understanding how individual and hybrid work environment factors interplay on influencing innovations is critical. This research aims to investigate the influence of Proactive Personality (PP) on employee Innovative Work Behaviour (IWB) and to examine how Hybrid Work Characteristics (HWC) and Psychological Ownership (PO) and its dimensions moderate and mediate this relationship within hybrid work settings. Structured online survey data is obtained from employees working in hybrid settings across various industries for the quantitative study. The findings reveal that PP positively and significantly predicts IWB, with a stronger influence observed in hybrid settings compared to traditional on-site environments. It was found that PO and its dimensions mediated the PP-IWB relationship. Conversely, no significant moderation effects of HWC attributes were identified. These results expand the understanding of PO’s multidimensional role, raise justified concerns about the applicability of individual HWC attributes in fostering innovation and highlight the importance of balancing autonomy and flexibility with fostering a sense of ownership in hybrid work environments.[file:7]
DOI: 10.2478/mosr-2025-0007Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 93, No. 1
Forming the Image of Telecommunications Companies in Lithuanian Online Media
Ieva Abromavičienė
This paper investigates the image of telecommunication companies, discusses theoretical aspects, and, using quantitative and qualitative content analysis, examines the image created by specific companies – “Telia”, “Tele2”, and “Bitė” – in the most popular Lithuanian online portals. This paper aims to determine the kinds of image of “Telia”, “Tele2”, and “Bitė” that are presented in Lithuanian online media in 2020. Research has shown that in online media, most articles are about “Telia”. “Tele2“ has the most positive image in the media, whereas “Telia” has the most negative. It was found that there is a relation between advertising investment and the positive image of a brand. The findings can be helpful for telecommunications companies’ management and for other researchers who can continue this research.[file:3]
DOI: 10.2478/mosr-2025-0001Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 93, No. 1
Exploring the Role and Competencies of Project Leaders in Academic Research: Insights from Algeria
Hemza Guernoub, Meryem Amghar
This paper aims to examine the roles and competencies of project leaders in Algerian academic research, emphasising their contribution to effective knowledge production within research teams. The study adopts a qualitative approach, based on semi-structured interviews with 22 research project leaders. The findings highlight the critical importance of both transformational and distributed forms of leadership in ensuring project success and fostering collective engagement within research teams. Particular emphasis is placed on the project leader’s interpersonal skills, especially their ability to motivate, communicate effectively, and mobilise key resources to address emerging challenges. The paper concludes with a set of recommendations to support the development of leadership practices that are better suited to the operational realities of research project management in Algeria.[file:1]
DOI: 10.2478/mosr-2025-0004Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 93, No. 1
A Theoretical Analysis of Measures to Enhance Organisational Ethical Behaviour
Ieva Gaučaitė
The problem addressed in this paper is the measures that can be used to enhance employees’ ethical behaviour in organisations. The objective of the research is to examine the measures employed to enhance ethical behaviour in organisations. In response to this, the research aim is to analyse which measures can be used to enhance ethical behaviour in organisations and to provide recommendations. The present research article provides a summarised theoretical analysis of the measures for enhancing organisational ethical behaviour that have been provided in academic literature. It also shortly explains the reasoning behind it and provides summarised recommendations based on the theoretical literature analysis conducted for this research article for organisations that seek to promote ethical practices in their work environment.
DOI: 10.2478/mosr-2025-0003Vol 93, No 1 (2025)Read Article → - Research Article·Vol. 87, No. 1
Dignity of Labour as the Bedrock of a Productive Society: Perspectives from the Nigerian Experience
Abiodun Adekunle Ogunola
The work that an individual engages in shapes and fulfils human dignity by providing for one's need and that of his/her family as it allows an individual to contribute his/her own quota to the progress of a business venture, enterprise, or organization either personal or otherwise, and to appreciate the usefulness of such contributions. The respect for, protection of, and promotion of the dignity of the individual in the workplace should therefore be the ultimate aim that individual and organizations must strive for as this will help in creating Nigerian workplaces that are dignified, and when there are dignified workplaces, the society becomes more and more productive.
DOI: 10.2478/mosr-2022-0006Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 87, No. 1
Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors' Influence on Consumer Health Behavior
Arvydas Petras Bakanauskas, Edita Kondrotienė, Edita Jezukevičienė
The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.
DOI: 10.2478/mosr-2022-0003Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 87, No. 1
Assessment of Factors Determining the Level of Private Credit in European Union Countries
Lina Garšvienė, Kristina Balčiūnaitė, Kristina Matuzevičiūtė, Dovilė Ruplienė
This paper aims to evaluate the factors determining countries' private credit level as well as to identify the differences of their effect during the periods when the levels of country private credit exceeded 100 percent of GDP or were below. The research methodology relies on two modifications of the multiple regression model with log differences of variables. Research results showed a negative impact of economic growth and a positive impact of consumer prices and housing prices on the level of private credit. It has also been found that in the first period when the level of private credit to GDP exceeds the 100 per cent threshold households tend to borrow more than in other periods.
DOI: 10.2478/mosr-2022-0004Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 87, No. 1
Exploring Lithuanian Real Estate Crowdfunding Investors' Rationality
Renata Legenzova, Gintarė Leckė
The research aims to assess how rational investors are in making real estate crowdfunding investment decisions and whether similar rationality investors share common individual-level characteristics. The research data was collected through an online survey and investors' rationality was assessed according to risk & return and behavioral biases criteria. Results revealed that 18% of the respondents were rational and as much as 78.1% of them demonstrated bounded rationality behavior. Further clustering of bounded rationality investors identified three distinct clusters and suggested that bounded rationality proved to be largely based on established behavioral biases rather than on failing to understand and apply risk and return criteria.
DOI: 10.2478/mosr-2022-0005Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 87, No. 1
Conflict Management by Increasing its Functionality in Case of Lithuanian Organizations
Sonata Staniulienė, Inga Kurienė
The paper analyses how to manage conflict by increasing the level of conflict functionality. A quantitative survey of employees in Lithuanian organizations case revealed the functionality of different conflict types and conflict management strategies as well as the characteristics of the organizational environment that reduce it.
DOI: 10.2478/mosr-2022-0007Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 87, No. 1
Employees as Brand Ambassadors: A Case Study Exploring the Impact of Employees' Communication on Consumer Behavior
Miglė Šontaitė-Petkevičienė, Aušrinė Vaščėgaitė
The paper analyses the impact of employees', as brand ambassadors', communication on consumer behavior by empirically evaluating and comparing it from the view of customers. The theoretical part of the paper discusses the concept of brand ambassadors, specifics of employees as brand ambassadors and communication features related to it. Research results proved that communication of employees as brand ambassadors increase customer interest and trust towards the company, however the impact towards purchase intention is not significant.
DOI: 10.2478/mosr-2022-0008Vol 87, No 1 (2022)Read Article → - Research Article·Vol. 86, No. 1
Research on the Market Demand for Organization and Community Management Professionals
Sofia Khatsernova, Dovilė Karulaitienė, Aistė Dromantaitė, Kristina Stonkuvienė
The article analyses the market demand for organization and community management professionals. The research reveals the need for such specialists in various sectors and identifies the key competencies required in the labor market.
DOI: 10.2478/mosr-2021-0010Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
Theoretical Analysis of the Assessment of Government Expenditure Effect on Welfare of Society
Justinas Kisieliauskas
The article provides a theoretical analysis of the assessment methods for government expenditure effects on the welfare of society. Various approaches to measuring welfare and the impact of public spending are discussed.
DOI: 10.2478/mosr-2021-0011Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
Regionalization Measurement Methods' Comparative Analysis
Asta Gaigalienė, Otilija Jurakovaitė
Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.
DOI: 10.2478/mosr-2021-0009Vol 86, No 1 (2021)Read Article → - Book Review·Vol. 86, No. 1
Review of J. Paužuolienė and L. Šimanskienė's monograph "Organizational Culture: Assessment, Formation, Change"
Irena Bakanauskienė
This is a book review of the monograph "Organizational Culture: Assessment, Formation, Change" by J. Paužuolienė and L. Šimanskienė.
DOI: 10.2478/mosr-2021-0017Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania
Erikas Stumbras, Justinas Kisieliauskas
The article explores the possibilities of brand content integration into YouTube podcasts in Lithuania. The research examines current practices and opportunities for branded content in the podcast format.
DOI: 10.2478/mosr-2021-0015Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
The Model of Emotional Appeals Application for the Advertising of Personal Goods
Kristina Zikienė, Aistė Kazarjan
The article presents a model for the application of emotional appeals in advertising personal goods. The research develops a framework for understanding how emotional appeals can be effectively used in marketing communications.
DOI: 10.2478/mosr-2021-0016Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
Motivational Background of Workaholism: A Systematic Review
Modesta Morkevičiūtė, Auksė Endriulaitienė
The article presents a systematic review of the motivational background of workaholism. The research synthesizes existing literature on the factors that drive workaholic behavior and its relationship with motivation theories.
DOI: 10.2478/mosr-2021-0012Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
Work-Life Balance: Coping Strategies of Female Academics in Selected Universities in Ogun State in Nigeria
Segilola Yewande Oladejo
The study examines work-life balance and coping strategies among female academics in selected universities in Ogun State, Nigeria. The research identifies the challenges faced by female academics and the strategies they employ to maintain balance.
DOI: 10.2478/mosr-2021-0013Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 86, No. 1
Explaining the Impact of Financial Leverage on Firm Performance in the Healthcare Sector in Sri Lanka by Fixed Cost Coverage Ratio
Chamil W. Senarathne, Tissa Ravinda Perera
The study explains the impact of financial leverage on firm performance in the healthcare sector in Sri Lanka using the fixed cost coverage ratio. The research provides insights into the relationship between capital structure and performance.
DOI: 10.2478/mosr-2021-0014Vol 86, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation
Miglė Šontaitė-Petkevičienė, Rūta Grigaliūnaitė
The article examines customers' views towards the usage of cause-related marketing in building corporate reputation. The research provides insights into consumer perceptions and attitudes toward cause-related marketing initiatives.
DOI: 10.2478/mosr-2021-0007Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
Application of Complexity Theory to Organizational Career Management System's Development
Violeta Rapuano, Andrius Valickas
The article applies complexity theory to the development of organizational career management systems. The research proposes a framework for understanding career management through the lens of complex adaptive systems.
DOI: 10.2478/mosr-2021-0004Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
Process Management and Robotic Process Automation: The Insights from Systematic Literature Review
Inga Stravinskienė, Dalius Serafinas
The article provides insights from a systematic literature review on process management and robotic process automation (RPA). The research synthesizes existing knowledge on RPA implementation and its impact on business processes.
DOI: 10.2478/mosr-2021-0006Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
Challenges of Remote Leadership in a Digitalized Working World 4.0
Dietrich H. Steude
The article examines the challenges of remote leadership in the context of Industry 4.0 and digitalization. The research identifies key competencies and strategies needed for effective leadership in virtual environments.
DOI: 10.2478/mosr-2021-0005Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
The Theoretical Quadruple Helix Model for Digital Inclusion Increase
Kristina Kulikauskienė
The article presents a theoretical quadruple helix model for increasing digital inclusion. The research proposes a framework involving government, academia, industry, and civil society for promoting digital inclusion.
DOI: 10.2478/mosr-2021-0002Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
Happiness at Work: Evidence of Young People's Expectations from Lithuania
Irena Bakanauskienė, Gustė Zagurskytė
The article examines young people's expectations regarding happiness at work in Lithuania. The research identifies key factors that contribute to workplace happiness among the younger generation.
DOI: 10.2478/mosr-2021-0001Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
Dealing with Not-Knowing in Inbound Open Innovation: A High-Tech Innovation Case
Erika Tauraitė-Kavai
The article explores how organizations deal with not-knowing in inbound open innovation using a high-tech innovation case. The research provides insights into managing uncertainty and ambiguity in open innovation processes.
DOI: 10.2478/mosr-2021-0008Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 85, No. 1
A Systematic Review of the Factors Determining Workaholism: The Role of an Organisation
Modesta Morkevičiūtė, Auksė Endriulaitienė
The article provides a systematic review of factors determining workaholism with a focus on the role of organizational factors. The research synthesizes literature on how organizational characteristics influence workaholic behavior.
DOI: 10.2478/mosr-2021-0003Vol 85, No 1 (2021)Read Article → - Research Article·Vol. 84, No. 1
The Effect of Mentoring on Employee Job Performance in the Nigerian Service Sector
Moruff Sanjo Oladimeji, Olatunji Zacchaeus Sowemimo
The study examines the effect of mentoring on employee job performance in the Nigerian service sector. The research provides insights into the relationship between mentoring programs and employee productivity.
DOI: 10.2478/mosr-2020-0015Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
Psychological Capital (PsyCap) Resources and its Relations with Creative Self-efficacy in Entrepreneurship Students
Evelina Savickaitė-Kazlauskė
The article examines psychological capital resources and their relations with creative self-efficacy in entrepreneurship students. The research provides insights into the role of PsyCap in entrepreneurial education.
DOI: 10.2478/mosr-2020-0017Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
Uncovering a Relationship between Leadership Behaviour and Employees' Workaholism: A Systematic Review
Modesta Morkevičiūtė, Auksė Endriulaitienė
The article presents a systematic review uncovering the relationship between leadership behavior and employees' workaholism. The research synthesizes literature on how different leadership styles influence workaholic tendencies.
DOI: 10.2478/mosr-2020-0014Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Kristina Zikienė, Laura Gagiškytė
The article assesses the impact of experience marketing dimensions on city loyalty. The research provides insights into how experiential marketing influences residents' and visitors' loyalty to a city.
DOI: 10.2478/mosr-2020-0020Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
Continuity or Change? Leaders' Values in the Baltic Countries over Time
Aurelija Stelmokienė, Karina Kravčenko
The article examines leaders' values in the Baltic countries over time, exploring whether there is continuity or change. The research provides insights into the evolution of leadership values in the region.
DOI: 10.2478/mosr-2020-0019Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
The Assessment of Commitment in the Cooperative Organization in Nigeria
Nurudeen Afolabi Sofoluwe, Abiodun Adekunle Ogunola, Ally Banjo Hassan
The study assesses commitment levels in cooperative organizations in Nigeria. The research examines factors influencing member commitment and organizational performance in cooperatives.
DOI: 10.2478/mosr-2020-0018Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
Organizational Resilience: How does it Fit with the Principles of a Learning Organization?
Jolita Gečienė, Agota Giedrė Raišienė, Violeta Rapuano
The article examines the relationship between organizational resilience and the principles of a learning organization. The research explores how learning organization characteristics contribute to organizational resilience.
DOI: 10.2478/mosr-2020-0013Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 84, No. 1
The Relationship between Caring for Employees and the Well-being of the Organisation
Eglė Poškienė, Dafnis N. Coudounaris, Rūta Kazlauskaitė
The article examines the relationship between caring for employees and organizational well-being. The research explores how employee care practices contribute to overall organizational health and performance.
DOI: 10.2478/mosr-2020-0016Vol 84, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
The Problems of the Assessment of Corporate Social Responsibility in the International Context
Izolda Skruibytė
The article examines the problems of assessing corporate social responsibility in an international context. The research identifies challenges and proposes solutions for cross-cultural CSR assessment.
DOI: 10.2478/mosr-2020-0010Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
Motivation and Job Performance of Administrative Personnel in Agricultural Institutions
Olaoluwa Ayodeji Adebayo, Stephen Oluseun Adeogun, Mathias Ofonedu Umunna
The study examines motivation and job performance of administrative personnel in agricultural institutions. The research provides insights into the factors that influence employee motivation and performance in the agricultural sector.
DOI: 10.2478/mosr-2020-0005Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
The Theoretical Aspects of Attitude Formation Factors and Their Impact on Health Behaviour
Arvydas Petras Bakanauskas, Edita Kondrotienė, Andrius Puksas
The article examines the theoretical aspects of attitude formation factors and their impact on health behavior. The research provides a comprehensive framework for understanding how attitudes are formed and how they influence health-related decisions.
DOI: 10.2478/mosr-2020-0006Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
The Resilience of Organizations in the Context of Regional Social Sustainability: Management Challenges under Uncertainty
Jolita Gečienė
The article examines organizational resilience in the context of regional social sustainability. The research explores management challenges under conditions of uncertainty and provides insights for sustainable organizational development.
DOI: 10.2478/mosr-2020-0007Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
The Lithuanian Credit Union Reform Evaluation
Edita Jurkonytė, Mindaugas Vijūnas
The article evaluates the Lithuanian credit union reform. The research examines the outcomes and implications of regulatory changes in the credit union sector.
DOI: 10.2478/mosr-2020-0008Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
The Assessment of Financial Performance of the Lithuanian Dairy Sector's Listed Companies
Asta Kamandulienė, Žilvinas Kulbokas
The study assesses the financial performance of Lithuanian dairy sector listed companies. The research provides insights into financial indicators and performance trends in the dairy industry.
DOI: 10.2478/mosr-2020-0009Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
Resource Use Efficiency of Smallholder Producers Cooperative in Nigeria
Nurudeen Afolabi Sofoluwe, Akeem Abiade Tijani
The study examines resource use efficiency in smallholder producer cooperatives in Nigeria. The research provides insights into how cooperatives can optimize resource allocation for improved productivity.
DOI: 10.2478/mosr-2020-0011Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 83, No. 1
The Use of Cause-Related Marketing to Build Good Corporate Reputation
Miglė Šontaitė-Petkevičienė, Rūta Grigaliūnaitė
The article examines the use of cause-related marketing to build corporate reputation. The research provides insights into how organizations can effectively use cause-related marketing strategies.
DOI: 10.2478/mosr-2020-0012Vol 83, No 1 (2020)Read Article → - Research Article·Vol. 82, No. 1
Role of Capacity in Understanding Organizational Change in National Sports Federations
Mindaugas Gobikas, Vilma Čingienė
The article examines the role of capacity in understanding organizational change in national sports federations. The research provides insights into how organizational capacity influences change processes.
DOI: 10.2478/mosr-2019-0012Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
Internationalization of Bulgarian Clusters
Christo Ivanov
The article examines the internationalization of Bulgarian clusters. The research provides insights into the international expansion strategies and performance of cluster organizations in Bulgaria.
DOI: 10.2478/mosr-2019-0013Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
Personal Entrepreneurial Competencies of Participants in Experiential Entrepreneurship Education
Asta Kyguolienė, Liudas Švipas
The study examines personal entrepreneurial competencies of participants in experiential entrepreneurship education. The research provides insights into competency development through experiential learning.
DOI: 10.2478/mosr-2019-0014Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
Economic Policy and Open Innovation Ecosystems: Biomedicine Case
Giedrė Kvedaravičienė
The article examines economic policy and open innovation ecosystems using a biomedicine case. The research provides insights into the role of policy in fostering innovation ecosystems.
DOI: 10.2478/mosr-2019-0015Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
Environmental Business as a New Ideologeme of Social Progress: Social and Philosophical Analysis
Liudmyla Severyn-Mrachkovska
The article provides a social and philosophical analysis of environmental business as a new ideologeme of social progress. The research explores the conceptualization of environmental business in contemporary society.
DOI: 10.2478/mosr-2019-0016Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
Consumer Loyalty Interfaces with Website Quality
Antanas Ūsas
The article examines consumer loyalty interfaces with website quality. The research provides insights into how website quality dimensions influence consumer loyalty in online environments.
DOI: 10.2478/mosr-2019-0017Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
The Consequences of "Dark" Leadership: Perspective of Generation Z
Tadas Vadvilavičius, Aurelija Stelmokienė
The article examines the consequences of dark leadership from the perspective of Generation Z. The research provides insights into how younger employees perceive and respond to destructive leadership behaviors.
DOI: 10.2478/mosr-2019-0018Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 82, No. 1
Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles
Gedas Baranauskas
The article examines the application of big data analytics in customization of e-mass services. The research identifies main possibilities and obstacles for implementing big data solutions in service customization.
DOI: 10.2478/mosr-2019-0011Vol 82, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
Dividend Practices in Listed Companies: Study on the Manufacturing Sector of Bangladesh
Mohammad Shahidul Islam, Atm Adnan
The article examines dividend practices in listed manufacturing companies in Bangladesh, analyzing dividend payout patterns and determinants.
DOI: 10.2478/mosr-2019-0001Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
Knowledge Sharing Limitations among Academia: Analytic Network Process Approach
Olamilekan Gbenga Oyenuga, Sulaimon Olanrewaju Adebiyi, Olamitunji Dakare, Charles I. Omoera
The article examines knowledge sharing limitations among academics using an analytic network process approach.
DOI: 10.2478/mosr-2019-0003Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
Business, Government, Society and Science Interest in Co-Production by Relative Evaluation Using Google Trends
Andrius Puksas, Dangis Gudelis, Agota Giedrė Raišienė, Nomeda Gudelienė
The article evaluates business, government, society and science interest in co-production using Google Trends data and relative evaluation methods.
DOI: 10.2478/mosr-2019-0004Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
Principle Differences between B2B and B2C Marketing Communication Processes
Kęstutis Rėklaitis, Lina Pilelienė
The article identifies and analyzes principle differences between B2B and B2C marketing communication processes.
DOI: 10.2478/mosr-2019-0005Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
Possible Impact of Facebook's Libra on Volatility of Bitcoin: Evidence from Initial Coin Offer Funding Data
Chamil W. Senarathne
The article examines the possible impact of Facebook's Libra cryptocurrency on Bitcoin volatility using initial coin offering funding data.
DOI: 10.2478/mosr-2019-0006Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Laimona Šliburytė, Jurgita Vaitiekė
The article explores the effect of ambient scent on consumer impulsive buying behavior, providing theoretical insights into sensory marketing.
DOI: 10.2478/mosr-2019-0007Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
The Interplay of Religious Symbols and Cultural Values Theory in Advertising
Rima Žitkienė, Gintarė Kriaučiūnaitė-Lazauskienė
The article examines the interplay of religious symbols and cultural values theory in advertising, exploring their impact on consumer perceptions.
DOI: 10.2478/mosr-2019-0008Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 81, No. 1
On Social Knowledge and Its Empirical Investigation in Contemporary Organisations
Irina Liubertė
The article analyzes social knowledge and its empirical investigation in contemporary organizations, exploring theoretical and methodological aspects.
DOI: 10.2478/mosr-2019-0002Vol 81, No 1 (2019)Read Article → - Research Article·Vol. 80, No. 1
Customer Engagement through Using Anime Stylized Advertisement
Nina Klebanskaja, Olena Andriukhanova
The article explores customer engagement through the use of anime-stylized advertising.
DOI: 10.2478/mosr-2018-0027Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
The Use of Anthropological Approach in Municipal Strategic Planning
Laima Liukinevičienė, Jovita Vičienė
The article examines the use of anthropological approaches in municipal strategic planning processes.
DOI: 10.2478/mosr-2018-0028Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
The Quintessence of Organizational Commitment and Organizational Cynicism
Aida Margelytė-Pleskienė, Jolita Vveinhardt
The article analyzes the quintessence of organizational commitment and organizational cynicism, exploring their interrelationship.
DOI: 10.2478/mosr-2018-0029Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
Managing the Learning Capacity of Organizational Culture in Relation to Organizational Commitment: Methodological and Empirical Overview
Leonid Nakov, Igor Ivanovski
The article examines managing the learning capacity of organizational culture in relation to organizational commitment.
DOI: 10.2478/mosr-2018-0030Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Lina Pilelienė, Viktorija Grigaliūnaitė
The article examines gender-induced differences in choosing cosmetics for men in Lithuania.
DOI: 10.2478/mosr-2018-0031Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
The Impact of Corporate Cultural Behaviour on Common Stock Return: Some Implications for Corporate Governance
Chamil W. Senarathne
The article examines the impact of corporate cultural behavior on common stock returns and implications for corporate governance.
DOI: 10.2478/mosr-2018-0032Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
Presumptions of Decentralisation in the Context of Institutional and Political Economy
Gerda Žigienė
The article analyzes presumptions of decentralization in the context of institutional and political economy.
DOI: 10.2478/mosr-2018-0033Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
Determinants of Default in Lithuanian Peer-To-Peer Platforms
Asta Gaigalienė, Dovydas Česnys
The article analyzes the determinants of default in Lithuanian peer-to-peer lending platforms.
DOI: 10.2478/mosr-2018-0026Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 80, No. 1
Building a Travel Influencer Brand Using Instagram Tools
Paulius Bakanauskas, Justinas Kisieliauskas
The article examines how to build a travel influencer brand using Instagram tools and features.
DOI: 10.2478/mosr-2018-0025Vol 80, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
Social Media Marketing – from Tool to Capability
Miglė Šontaitė-Petkevičienė
The article redefines the phenomenon of social media marketing capability and urges firms to look into social media marketing as an organizational capability.
DOI: 10.2478/mosr-2018-0021Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
The Impact of Competitive Markets on Recruiting: Lessons from Collegiate Athletics
Kevin A. Diehl
The article examines the impact of competitive markets on recruiting in collegiate athletics.
DOI: 10.2478/mosr-2018-0014Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
The Assessment of Determinants of Credit Services' Choices among Students
Asta Gaigalienė, Kamilė Audzevičiūtė
The article analyzes demographic factors which determine students' intention to borrow and to choose a particular credit service.
DOI: 10.2478/mosr-2018-0013Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
Content Marketing Decisions for Effective Internal Communication
Laimona Šliburytė, Arvydas Greblikas
The article focuses on how content marketing decisions can contribute to effective internal communication.
DOI: 10.2478/mosr-2018-0020Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
A Theoretical Overview of the Stockout Problem in Retail: from Causes to Consequences
Rūta Žiemytė, Laura Žalimienė, Giedrė Lideikienė-Jamonė
The article offers a theoretical review of the stockout definition, rates, main causes and consequences in the retail sector.
DOI: 10.2478/mosr-2018-0019Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
The Factors Determining Employees' Positive Attitude to Innovations: A Case of Klaipėda Public Transport Companies
Eglė Stankevičienė, Donata Tijūnaitienė
The article aims at theoretical and empirical identification of the factors which determine employees' positive attitude to innovations.
DOI: 10.2478/mosr-2018-0018Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
Development Trends in Motivation Factors Applied by Business Managers in Corporation
Zuzana Lušňáková, Mária Šajbidorová, Zuzana Juríčková
The article determines the development trends in motivation factors applied by business managers, analyzing the role of leadership style, corporate culture and communication.
DOI: 10.2478/mosr-2018-0017Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
Theorising Practice and Developing Practically Relevant Insights in Organisational Research
Irina Liubertė
The article argues that contemporary theory of practice, which jointly considers agency, structure and materiality, overcomes confrontation and integrates scientific rigour with the richness of organizational practice.
DOI: 10.2478/mosr-2018-0016Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 79, No. 1
Challenges for the Distributed Leadership Development sof Education Institutions in a Hierarchical National Culture
Dalia Dambrauskienė, Laima Liukinevičienė
The article analyzes challenges for the distributed leadership development of education institutions in the context of hierarchical culture.
DOI: 10.2478/mosr-2018-0015Vol 79, No 1 (2018)Read Article → - Research Article·Vol. 78, No. 1
Possibilities of Distributed Leadership Development in the Context of Changes: A Case of Pre-school Education Institutions
Dalia Dambrauskienė, Laima Liukinevičienė
The article examines possibilities of distributed leadership development in preschool education institutions.
DOI: 10.2478/mosr-2018-0003Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Theoretical Background for the Decision-Making Process Modelling under Controlled Intervention Conditions
Irena Bakanauskienė, Laura Baronienė
The article provides theoretical background for decision-making process modeling under controlled intervention conditions.
DOI: 10.2478/mosr-2018-0001Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Managerial Solutions that Increase the Effect of Group Synergy and Reduce Social Loafing
Jolita Vveinhardt, Justina Banikonytė
The article identifies managerial solutions that increase the effect of group synergy and reduce social loafing.
DOI: 10.2478/mosr-2018-0008Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Change and Innovation Leadership in an Industrial Digital Environment
Dietrich H. Steude
The article examines change and innovation leadership in an industrial digital environment.
DOI: 10.2478/mosr-2018-0007Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Measuring Gen-Y Customer Experience in the Banking Sector
Asta Kyguolienė, Nerijus Makutėnas
The article examines measuring Generation Y customer experience in the banking sector.
DOI: 10.2478/mosr-2018-0006Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Experience of Spiritual Leaders' Interaction with Employees in Business Organisations
Rasa Katilienė
The article explores the experience of spiritual leaders' interaction with employees in business organizations.
DOI: 10.2478/mosr-2018-0005Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Consumer Social Responsibility: Example of Cycling Service
Laima Jesevičiūtė-Ufartienė
The article examines consumer social responsibility using the example of cycling services.
DOI: 10.2478/mosr-2018-0004Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 78, No. 1
Self-Organisation Perspective to Responsible Innovation in Industry
Jolita Čeičytė, Monika Petraitė
The article examines responsible innovation in industry from a self-organization perspective.
DOI: 10.2478/mosr-2018-0002Vol 78, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Features of Employer Attractiveness on Lithuanian Business Organizations: Employees' Perceptions
Irena Bakanauskienė, Rita Bendaravičienė, Laima Barkauskė
The article examines features of employer attractiveness in Lithuanian business organizations from employees' perceptions.
DOI: 10.1515/mosr-2017-0001Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Preconditions for Emergence of Lithuanian Clusters: from Informal Cooperation to Its Legitimation
Kristina Grumadaitė, Giedrius Jucevičius
The article examines preconditions for the emergence of Lithuanian clusters, analyzing the path from informal cooperation to legitimation.
DOI: 10.1515/mosr-2017-0003Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Maximization of Created Social Value: Social Business Models and Their Application Tendencies in Lithuania
Jūratė Kuklytė, Jolita Vveinhardt
The article examines maximization of created social value through social business models and their application in Lithuania.
DOI: 10.1515/mosr-2017-0004Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Overall Justice of Organization: from Decision Fairness to Positive Attitude of Employees
Jurgita Lazauskaitė-Zabielskė
The article examines overall justice of organization, analyzing the path from decision fairness to positive attitude of employees.
DOI: 10.1515/mosr-2017-0005Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
The Main Obstacles and Possibilities of the Cooperative Movement in Lithuania
Julius Ramanauskas, Rimantas Stašys, Francesco Contò
The article identifies main obstacles and possibilities of the cooperative movement in Lithuania.
DOI: 10.1515/mosr-2017-0006Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Research on Employees' Interpersonal and Work Relationships in Lithuanian Companies
Sonata Staniulienė, Brigita Kučinskaitė
The article presents research on employees' interpersonal and work relationships in Lithuanian companies.
DOI: 10.1515/mosr-2017-0007Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Managing Employees' Adaptation in Mergers: Theoretical Issues
Inga Stravinskienė
The article examines managing employees' adaptation in mergers, focusing on theoretical issues.
DOI: 10.1515/mosr-2017-0008Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Systemic Improvement of Management: Case Analysis of a Company Evaluating Quality Costs
Ramunė Šepetienė, Rasa Čiubrinskienė, Juozas Ruževičius
The article examines systemic improvement of management through case analysis of a company evaluating quality costs.
DOI: 10.1515/mosr-2017-0009Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
The Influence of Color Perception on Marketing Decisions
Laimona Šliburytė, Ilona Skėrytė
The article examines the influence of color perception on marketing decisions.
DOI: 10.1515/mosr-2017-0010Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
Development Perspectives of the Social Group Cohesion in Reducing Social Loafing
Jolita Vveinhardt, Justina Banikonytė
The article examines development perspectives of social group cohesion in reducing social loafing.
DOI: 10.1515/mosr-2017-0011Vol 77, No 1 (2017)Read Article → - Research Article·Vol. 77, No. 1
How the Big Ten West Was Won: Football Recruiting
Kevin A. Diehl
The article examines football recruiting in the Big Ten West conference.
DOI: 10.1515/mosr-2017-0002Vol 77, No 1 (2017)Read Article →
