← All articles
Research Article
Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors' Influence on Consumer Health Behavior
Prof. dr. Arvydas Petras Bakanauskas — Vytautas Magnus University, Faculty of Economics and Management
Edita Kondrotienė — Vytautas Magnus University, Faculty of Economics and Management
Researcher Edita Jezukevičienė — Vytautas Magnus University, Institute of Educational Research
Abstract
The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.
Keywords
attitude formationconsumer behaviorhealth behaviorconsumer attitudes
