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Research Article
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Lina Pilelienė, Professor — Vytautas Magnus University, Faculty of Economics and Management
Viktorija Grigaliūnaitė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines gender-induced differences in choosing cosmetics for men in Lithuania.
Keywords
gender differencescosmeticsmenconsumer behaviorLithuania
Cite this article
Pilelienė, L., & Grigaliūnaitė, V. (2018). Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania. Management of Organizations: Systematic Research, 80(1), 106–121. https://doi.org/10.2478/mosr-2018-0031
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