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Research Article
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Professor Lina Pilelienė — Vytautas Magnus University, Faculty of Economics and Management
Viktorija Grigaliūnaitė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines gender-induced differences in choosing cosmetics for men in Lithuania.
Keywords
gender differencescosmeticsmenconsumer behaviorLithuania
