← All articles
Research Article
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
Professor Lina Pilelienė — Vytautas Magnus University, Faculty of Economics and Management
Viktorija Grigaliūnaitė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines gender-induced differences in choosing cosmetics for men in Lithuania.
Keywords
gender differencescosmeticsmenconsumer behaviorLithuania
Cite this article
Pilelienė, L. & Grigaliūnaitė, V. (2018). Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania. Management of Organizations: Systematic Research, 80(1), 106–121. https://doi.org/10.2478/mosr-2018-0031
More from this issue
- The Impact of Corporate Cultural Behaviour on Common Stock Return: Some Implications for Corporate GovernanceChamil W. Senarathne
- Presumptions of Decentralisation in the Context of Institutional and Political EconomyGerda Žigienė
- Determinants of Default in Lithuanian Peer-To-Peer PlatformsAsta Gaigalienė, Dovydas Česnys
- Customer Engagement through Using Anime Stylized AdvertisementNina Klebanskaja, Olena Andriukhanova
