Customer Engagement through Using Anime Stylized Advertisement

Abstract

The article explores customer engagement through the use of anime-stylized advertising.

Keywords

Cite this article

Klebanskaja, N. & Andriukhanova, O. (2018). Customer Engagement through Using Anime Stylized Advertisement. Management of Organizations: Systematic Research, 80(1), 41–53. https://doi.org/10.2478/mosr-2018-0027

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