Customer Engagement through Using Anime Stylized Advertisement

Abstract

The article explores customer engagement through the use of anime-stylized advertising.

Keywords

Cite this article

Klebanskaja, N., & Andriukhanova, O. (2018). Customer Engagement through Using Anime Stylized Advertisement. Management of Organizations: Systematic Research, 80(1), 41–53. https://doi.org/10.2478/mosr-2018-0027

More from this issue

• Building a Travel Influencer Brand Using Instagram Tools
  Paulius Bakanauskas, Justinas Kisieliauskas
• Determinants of Default in Lithuanian Peer-To-Peer Platforms
  Asta Gaigalienė, Dovydas Česnys
• The Use of Anthropological Approach in Municipal Strategic Planning
  Laima Liukinevičienė, Jovita Vičienė
• The Quintessence of Organizational Commitment and Organizational Cynicism
  Aida Margelytė-Pleskienė, Jolita Vveinhardt