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Research Article
Building a Travel Influencer Brand Using Instagram Tools
Paulius Bakanauskas, PhD student — Vytautas Magnus University, Faculty of Economics and Management
Justinas Kisieliauskas — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines how to build a travel influencer brand using Instagram tools and features.
Keywords
influencer marketingInstagramtravelpersonal brandingsocial media marketing
Cite this article
Bakanauskas, P., & Kisieliauskas, J. (2018). Building a Travel Influencer Brand Using Instagram Tools. Management of Organizations: Systematic Research, 80(1), 7–24. https://doi.org/10.2478/mosr-2018-0025
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