← All articles
Research Article

Building a Travel Influencer Brand Using Instagram Tools

PhD student Paulius BakanauskasVytautas Magnus University, Faculty of Economics and Management
Justinas KisieliauskasVytautas Magnus University, Faculty of Economics and Management

Abstract

The article examines how to build a travel influencer brand using Instagram tools and features.

Keywords

influencer marketingInstagramtravelpersonal brandingsocial media marketing
evf — VMU Faculty of Economics and Management

VMU Faculty of Economics
and Management (FEM)

Fostering innovation, leadership, and international cooperation in economic and management sciences since 1989.