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Research Article
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Dr. Laimona Šliburytė — Vytautas Magnus University
Jurgita Vaitiekė — Vytautas Magnus University
Abstract
The article explores the effect of ambient scent on consumer impulsive buying behavior, providing theoretical insights into sensory marketing.
Keywords
ambient scentimpulsive buyingconsumer behaviorsensory marketingretail environment
