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Research Article
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights
Dr. Laimona Šliburytė — Vytautas Magnus University
Jurgita Vaitiekė — Vytautas Magnus University
Abstract
The article explores the effect of ambient scent on consumer impulsive buying behavior, providing theoretical insights into sensory marketing.
Keywords
ambient scentimpulsive buyingconsumer behaviorsensory marketingretail environment
Cite this article
Šliburytė, L. & Vaitiekė, J. (2019). Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights. Management of Organizations: Systematic Research, 81(1), 99–114. https://doi.org/10.2478/mosr-2019-0007
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