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Research Article
The Impact of Videogame Elements in MMORPG on Consumer Retention
Mykyta Divieiev — Vytautas Magnus University, Faculty of Economics and Management
Viktorija Grigaliūnaitė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines which videogame design elements in massively multiplayer online role playing games, such as rewards, progression systems and social features, strengthen player engagement and long term retention.
Keywords
videogamesMMORPGconsumer retentiongame designengagement
