The Impact of Videogame Elements in MMORPG on Consumer Retention

Abstract

The article examines which videogame design elements in massively multiplayer online role playing games, such as rewards, progression systems and social features, strengthen player engagement and long term retention.

Keywords

Cite this article

Divieiev, M. & Grigaliūnaitė, V. (2024). The Impact of Videogame Elements in MMORPG on Consumer Retention. Management of Organizations: Systematic Research, 91(1), 23–36. https://doi.org/10.2478/mosr-2024-0002

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