← All articles
Research Article
The Impact of Internal Employer Branding on Employee Engagement and Retention
Raimonda Alonderienė — ISM University of Management and Economics, Vilnius
Julija Urbelė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines how internal employer branding practices shape employee engagement and retention in IT companies. Using survey data from IT professionals, it analyses the strength of the links between employer branding, engagement and intentions to stay and discusses the moderating role of employees' social identity.
Keywords
internal employer brandingemployee engagementemployee retentionIT companiessocial identity
Cite this article
Alonderienė, R. & Urbelė, J. (2024). The Impact of Internal Employer Branding on Employee Engagement and Retention. Management of Organizations: Systematic Research, 91(1), 1–22. https://doi.org/10.2478/mosr-2024-0001
More from this issue
- Systematic Literature Review of Corporate Sustainability and Financial Performance LinkagesSuchitra Veera, Samantha Bietsch, Susan Jones, Paul Ward
- The Impact of Videogame Elements in MMORPG on Consumer RetentionMykyta Divieiev, Viktorija Grigaliūnaitė
- Evaluation of Employee-Customer Relations in Social OrganisationsJolita Gečienė, Giedrė Silevičiūtė
- Co-Creation in Environmental Public Governance: The Case of the National Agreement on ForestsAistė Griškonytė, Ligita Šarkutė
