← All articles
Research Article
The Impact of Internal Employer Branding on Employee Engagement and Retention
Raimonda Alonderienė — ISM University of Management and Economics, Vilnius
Julija Urbelė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines how internal employer branding practices shape employee engagement and retention in IT companies. Using survey data from IT professionals, it analyses the strength of the links between employer branding, engagement and intentions to stay and discusses the moderating role of employees' social identity.
Keywords
internal employer brandingemployee engagementemployee retentionIT companiessocial identity
