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Research Article
Principle Differences between B2B and B2C Marketing Communication Processes
Dr. Kęstutis Rėklaitis — Klaipeda University
Professor Lina Pilelienė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article identifies and analyzes principle differences between B2B and B2C marketing communication processes.
Keywords
B2B marketingB2C marketingmarketing communicationcommunication processbusiness marketing
Cite this article
Rėklaitis, K. & Pilelienė, L. (2019). Principle Differences between B2B and B2C Marketing Communication Processes. Management of Organizations: Systematic Research, 81(1), 70–84. https://doi.org/10.2478/mosr-2019-0005
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