← All articles
Research Article
Principle Differences between B2B and B2C Marketing Communication Processes
Dr. Kęstutis Rėklaitis — Klaipeda University
Lina Pilelienė, Professor — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article identifies and analyzes principle differences between B2B and B2C marketing communication processes.
Keywords
B2B marketingB2C marketingmarketing communicationcommunication processbusiness marketing
Cite this article
Rėklaitis, K., & Pilelienė, L. (2019). Principle Differences between B2B and B2C Marketing Communication Processes. Management of Organizations: Systematic Research, 81(1), 70–84. https://doi.org/10.2478/mosr-2019-0005
More from this issue
- Dividend Practices in Listed Companies: Study on the Manufacturing Sector of BangladeshMohammad Shahidul Islam, Atm Adnan
- On Social Knowledge and Its Empirical Investigation in Contemporary OrganisationsIrina Liubertė
- Knowledge Sharing Limitations among Academia: Analytic Network Process ApproachOlamilekan Gbenga Oyenuga, Sulaimon Olanrewaju Adebiyi, Olamitunji Dakare, Charles I. Omoera
- Business, Government, Society and Science Interest in Co-Production by Relative Evaluation Using Google TrendsAndrius Puksas, Dangis Gudelis, Agota Giedrė Raišienė, Nomeda Gudelienė
