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Research Article
Principle Differences between B2B and B2C Marketing Communication Processes
Dr. Kęstutis Rėklaitis — Klaipeda University
Professor Lina Pilelienė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article identifies and analyzes principle differences between B2B and B2C marketing communication processes.
Keywords
B2B marketingB2C marketingmarketing communicationcommunication processbusiness marketing
