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Research Article
The View of Customers Towards the Usage of Cause-Related Marketing to Build Good Corporate Reputation
Doc. dr., Associate Professor Miglė Šontaitė-Petkevičienė — Vytautas Magnus University, Faculty of Economics and Management
Rūta Grigaliūnaitė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines customers' views towards the usage of cause-related marketing in building corporate reputation. The research provides insights into consumer perceptions and attitudes toward cause-related marketing initiatives.
Keywords
cause-related marketingcorporate reputationcustomer perceptionCSR
