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Research Article
Applying Management Theories to the Entities of Sports Ecosystem
Paulius Bakanauskas, PhD student — Vytautas Magnus University, Faculty of Economics and Management
Lina Pilelienė, Professor — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The paper explores how classical and contemporary management theories can be applied to both core and non-core entities of the sports ecosystem, using examples from major leagues to show where different theories fit best.
Keywords
sports ecosystemmanagement theoriesfan engagementopen innovationsports management
Cite this article
Bakanauskas, P., & Pilelienė, L. (2024). Applying Management Theories to the Entities of Sports Ecosystem. Management of Organizations: Systematic Research, 92(1), 17–32. https://doi.org/10.2478/mosr-2024-0009
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