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Research Article
Applying Management Theories to the Entities of Sports Ecosystem
PhD student Paulius Bakanauskas — Vytautas Magnus University, Faculty of Economics and Management
Professor Lina Pilelienė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The paper explores how classical and contemporary management theories can be applied to both core and non-core entities of the sports ecosystem, using examples from major leagues to show where different theories fit best.
Keywords
sports ecosystemmanagement theoriesfan engagementopen innovationsports management
