← All articles
Research Article
Content Marketing Decisions for Effective Internal Communication
Dr. Laimona Šliburytė — Vytautas Magnus University
Arvydas Greblikas — Vytautas Magnus University
Abstract
The article focuses on how content marketing decisions can contribute to effective internal communication.
Keywords
content marketinginternal communicationeffective internal communicationcontent marketing decisions
Cite this article
Šliburytė, L. & Greblikas, A. (2018). Content Marketing Decisions for Effective Internal Communication. Management of Organizations: Systematic Research, 79(1), 117–130. https://doi.org/10.2478/mosr-2018-0020
More from this issue
- A Theoretical Overview of the Stockout Problem in Retail: from Causes to ConsequencesRūta Žiemytė, Laura Žalimienė, Giedrė Lideikienė-Jamonė
- Social Media Marketing – from Tool to CapabilityMiglė Šontaitė-Petkevičienė
- The Impact of Competitive Markets on Recruiting: Lessons from Collegiate AthleticsKevin A. Diehl
- Challenges for the Distributed Leadership Development sof Education Institutions in a Hierarchical National CultureDalia Dambrauskienė, Laima Liukinevičienė
