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Research Article
Content Marketing Decisions for Effective Internal Communication
Dr. Laimona Šliburytė — Vytautas Magnus University
Arvydas Greblikas — Vytautas Magnus University
Abstract
The article focuses on how content marketing decisions can contribute to effective internal communication.
Keywords
content marketinginternal communicationeffective internal communicationcontent marketing decisions
Cite this article
Šliburytė, L., & Greblikas, A. (2018). Content Marketing Decisions for Effective Internal Communication. Management of Organizations: Systematic Research, 79(1), 117–130. https://doi.org/10.2478/mosr-2018-0020
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