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Research Article

Content Marketing Decisions for Effective Internal Communication

Dr. Laimona ŠliburytėVytautas Magnus University
Arvydas GreblikasVytautas Magnus University

Abstract

The article focuses on how content marketing decisions can contribute to effective internal communication.

Keywords

content marketinginternal communicationeffective internal communicationcontent marketing decisions
evf — VMU Faculty of Economics and Management

VMU Faculty of Economics
and Management (FEM)

Fostering innovation, leadership, and international cooperation in economic and management sciences since 1989.