The Use of Cause-Related Marketing to Build Good Corporate Reputation

Abstract

The article examines the use of cause-related marketing to build corporate reputation. The research provides insights into how organizations can effectively use cause-related marketing strategies.

Keywords

Cite this article

Šontaitė-Petkevičienė, M. & Grigaliūnaitė, R. (2020). The Use of Cause-Related Marketing to Build Good Corporate Reputation. Management of Organizations: Systematic Research, 83(1), 127–141. https://doi.org/10.2478/mosr-2020-0012

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