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Research Article
The Use of Cause-Related Marketing to Build Good Corporate Reputation
Doc. dr., Associate Professor Miglė Šontaitė-Petkevičienė — Vytautas Magnus University, Faculty of Economics and Management
Rūta Grigaliūnaitė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article examines the use of cause-related marketing to build corporate reputation. The research provides insights into how organizations can effectively use cause-related marketing strategies.
Keywords
cause-related marketingcorporate reputationCSRmarketing strategy
