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Research Article

Measuring Gen-Y Customer Experience in the Banking Sector

Asta Kyguolienė — Vytautas Magnus University, Faculty of Economics and Management
Nerijus Makutėnas — Vytautas Magnus University

Abstract

The article examines measuring Generation Y customer experience in the banking sector.

Keywords

customer experienceGeneration Ybanking sectorcustomer satisfactionmillennials

Cite this article

Kyguolienė, A., & Makutėnas, N. (2017). Measuring Gen-Y Customer Experience in the Banking Sector. Management of Organizations: Systematic Research, 78(1), 95–107. https://doi.org/10.2478/mosr-2018-0006

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