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Research Article
Measuring Gen-Y Customer Experience in the Banking Sector
Asta Kyguolienė — Vytautas Magnus University, Faculty of Economics and Management
Nerijus Makutėnas — Vytautas Magnus University
Abstract
The article examines measuring Generation Y customer experience in the banking sector.
Keywords
customer experienceGeneration Ybanking sectorcustomer satisfactionmillennials
Cite this article
Kyguolienė, A. & Makutėnas, N. (2017). Measuring Gen-Y Customer Experience in the Banking Sector. Management of Organizations: Systematic Research, 78(1), 95–107. https://doi.org/10.2478/mosr-2018-0006
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