Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania

Abstract

The article develops guidelines for designing a value proposition for inbound medical tourism in Lithuania. Based on an analysis of value elements relevant to foreign patients, it proposes how Lithuanian providers can structure their offerings to be more attractive in international medical tourism markets.

Keywords

Cite this article

Matulevičiūtė, I. & Kyguolienė, A. (2023). Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania. Management of Organizations: Systematic Research, 90(1), 67–85. https://doi.org/10.2478/mosr-2023-0013

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