← All articles
Research Article
Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania
Ieva Matulevičiūtė — Vytautas Magnus University, Faculty of Economics and Management
Asta Kyguolienė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article develops guidelines for designing a value proposition for inbound medical tourism in Lithuania. Based on an analysis of value elements relevant to foreign patients, it proposes how Lithuanian providers can structure their offerings to be more attractive in international medical tourism markets.
Keywords
medical tourismvalue propositioninbound tourismLithuaniaservice value
