← All articles
Research Article
The Interplay of Religious Symbols and Cultural Values Theory in Advertising
Prof. dr. Rima Žitkienė — Klaipeda University
Dr. Gintarė Kriaučiūnaitė-Lazauskienė — Klaipeda University
Abstract
The article examines the interplay of religious symbols and cultural values theory in advertising, exploring their impact on consumer perceptions.
Keywords
religious symbolscultural valuesadvertisingconsumer perceptioncultural marketing
