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Research Article
The Interplay of Religious Symbols and Cultural Values Theory in Advertising
Prof. dr. Rima Žitkienė — Klaipeda University
Dr. Gintarė Kriaučiūnaitė-Lazauskienė — Klaipeda University
Abstract
The article examines the interplay of religious symbols and cultural values theory in advertising, exploring their impact on consumer perceptions.
Keywords
religious symbolscultural valuesadvertisingconsumer perceptioncultural marketing
Cite this article
Žitkienė, R. & Kriaučiūnaitė-Lazauskienė, G. (2019). The Interplay of Religious Symbols and Cultural Values Theory in Advertising. Management of Organizations: Systematic Research, 81(1), 115–131. https://doi.org/10.2478/mosr-2019-0008
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