← All articles
Research Article
The Interplay of Religious Symbols and Cultural Values Theory in Advertising
Prof. dr. Rima Žitkienė — Klaipeda University
Dr. Gintarė Kriaučiūnaitė-Lazauskienė — Klaipeda University
Abstract
The article examines the interplay of religious symbols and cultural values theory in advertising, exploring their impact on consumer perceptions.
Keywords
religious symbolscultural valuesadvertisingconsumer perceptioncultural marketing
Cite this article
Žitkienė, R., & Kriaučiūnaitė-Lazauskienė, G. (2019). The Interplay of Religious Symbols and Cultural Values Theory in Advertising. Management of Organizations: Systematic Research, 81(1), 115–131. https://doi.org/10.2478/mosr-2019-0008
More from this issue
- Dividend Practices in Listed Companies: Study on the Manufacturing Sector of BangladeshMohammad Shahidul Islam, Atm Adnan
- On Social Knowledge and Its Empirical Investigation in Contemporary OrganisationsIrina Liubertė
- Knowledge Sharing Limitations among Academia: Analytic Network Process ApproachOlamilekan Gbenga Oyenuga, Sulaimon Olanrewaju Adebiyi, Olamitunji Dakare, Charles I. Omoera
- Business, Government, Society and Science Interest in Co-Production by Relative Evaluation Using Google TrendsAndrius Puksas, Dangis Gudelis, Agota Giedrė Raišienė, Nomeda Gudelienė
