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Research Article
Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania
Erikas Stumbras — Vytautas Magnus University, Faculty of Economics and Management
Justinas Kisieliauskas — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article explores the possibilities of brand content integration into YouTube podcasts in Lithuania. The research examines current practices and opportunities for branded content in the podcast format.
Keywords
brand contentYouTubepodcastsLithuaniacontent marketing
Cite this article
Stumbras, E., & Kisieliauskas, J. (2021). Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania. Management of Organizations: Systematic Research, 86(1), 93–104. https://doi.org/10.2478/mosr-2021-0015
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