Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania

Abstract

The article explores the possibilities of brand content integration into YouTube podcasts in Lithuania. The research examines current practices and opportunities for branded content in the podcast format.

Keywords

Cite this article

Stumbras, E. & Kisieliauskas, J. (2021). Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania. Management of Organizations: Systematic Research, 86(1), 93–104. https://doi.org/10.2478/mosr-2021-0015

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