Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities

Abstract

The article discusses how augmented reality on product packaging can enrich the shopping experience, support storytelling and brand differentiation, but also requires investment, new skills and technological readiness.

Keywords

Cite this article

Kyguolienė, A., & Braziulytė, R. (2022). Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities. Management of Organizations: Systematic Research, 88(1), 85–100. https://doi.org/10.2478/mosr-2022-0014

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