← All articles
Research Article
Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities
Asta Kyguolienė — Vytautas Magnus University, Faculty of Economics and Management
Reda Braziulytė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article discusses how augmented reality on product packaging can enrich the shopping experience, support storytelling and brand differentiation, but also requires investment, new skills and technological readiness.
Keywords
augmented realityproduct packagingcustomer experiencemarketing innovationLithuania
