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Issue 1 · December 2022
Volume 88 (2022)
Volume 88 (2022): Issue 1 (Dec 2022)
Articles in this issue
- Research Article·Vol. 88, No. 1pp. 1–16
The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products
Mirjalal Aghayev, Khalil Israfilzade
DOI: 10.2478/mosr-2022-0009Read Article → - Research Article·Vol. 88, No. 1pp. 101–120
Religion and Cult Elements Integration in Marketing Activities Guide
Justinas Kisieliauskas, Monika Milerytė
DOI: 10.2478/mosr-2022-0015Read Article → - Research Article·Vol. 88, No. 1pp. 121–133
Is Strategic Thinking Omitted from Entrepreneurship Education in Higher Schools?
Eglė Stonkutė
DOI: 10.2478/mosr-2022-0016Read Article → - Research Article·Vol. 88, No. 1pp. 17–30
Different Generations’ Expectations of Happiness at Work: The Case of Lithuania
Irena Bakanauskienė, Gustė Zagurskytė
DOI: 10.2478/mosr-2022-0010Read Article → - Research Article·Vol. 88, No. 1pp. 31–53
The Impact of Household Wealth and Other Factors on Retirement Saving Behaviour in an Ageing Society: The Case of Lithuania
Inga Blažienė
DOI: 10.2478/mosr-2022-0011Read Article → - Research Article·Vol. 88, No. 1pp. 55–68
Drivers Fostering Citizens to Participate in Co-Creation Process for Public Service Quality
Laura Gardziulevičienė, Simonas Juozapas Raišys, Agota Giedrė Raišienė
DOI: 10.2478/mosr-2022-0012Read Article → - Research Article·Vol. 88, No. 1pp. 69–84
Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions
Khalil Israfilzade, Sakina Baghirova
DOI: 10.2478/mosr-2022-0013Read Article → - Research Article·Vol. 88, No. 1pp. 85–100
Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities
Asta Kyguolienė, Reda Braziulytė
DOI: 10.2478/mosr-2022-0014Read Article →
