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Research Article
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Dr. Kristina Zikienė — Vytautas Magnus University, Faculty of Economics and Management
Laura Gagiškytė — Vytautas Magnus University, Faculty of Economics and Management
Abstract
The article assesses the impact of experience marketing dimensions on city loyalty. The research provides insights into how experiential marketing influences residents' and visitors' loyalty to a city.
Keywords
experience marketingcity loyaltyplace marketingcity branding
Cite this article
Zikienė, K., & Gagiškytė, L. (2020). Assessment of the Impact of Experience Marketing Dimensions on City Loyalty. Management of Organizations: Systematic Research, 84(1), 113–126. https://doi.org/10.2478/mosr-2020-0020
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