Assessment of the Impact of Experience Marketing Dimensions on City Loyalty

Abstract

The article assesses the impact of experience marketing dimensions on city loyalty. The research provides insights into how experiential marketing influences residents' and visitors' loyalty to a city.

Keywords

Cite this article

Zikienė, K. & Gagiškytė, L. (2020). Assessment of the Impact of Experience Marketing Dimensions on City Loyalty. Management of Organizations: Systematic Research, 84(1), 113–126. https://doi.org/10.2478/mosr-2020-0020

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