The Model of Emotional Appeals Application for the Advertising of Personal Goods

Abstract

The article presents a model for the application of emotional appeals in advertising personal goods. The research develops a framework for understanding how emotional appeals can be effectively used in marketing communications.

Keywords

Cite this article

Zikienė, K. & Kazarjan, A. (2021). The Model of Emotional Appeals Application for the Advertising of Personal Goods. Management of Organizations: Systematic Research, 86(1), 105–123. https://doi.org/10.2478/mosr-2021-0016

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