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Research Article
The Influence of Color Perception on Marketing Decisions
Dr. Laimona Šliburytė — Vytautas Magnus University
Ilona Skėrytė — Vytautas Magnus University
Abstract
The article examines the influence of color perception on marketing decisions.
Keywords
color perceptionmarketing decisionsconsumer behaviorvisual marketingcolor psychology
Cite this article
Šliburytė, L., & Skėrytė, I. (2017). The Influence of Color Perception on Marketing Decisions. Management of Organizations: Systematic Research, 77(1), 167–183. https://doi.org/10.1515/mosr-2017-0010
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